Growing a Business
Four months into our nuova storia, we’re knee deep in the business start-up world. Ever since we acquired our olive grove and tasted its olive oil all those years ago, we knew we wanted to find a way to bring it to the U.S. (other than in our suitcases). Now, seventeen years later, we’re launching Pascarosa, an extra virgin olive oil club that furnishes members with four annual deliveries of genuine, organic extra virgin olive oil made only from Italian olives, milled down the road from where they grow.
Pascarsoa debuts this January with organic extra virgin olive oil from the 2012 harvest—an intensely fruity, freshly milled olive oil that will leave you speechless. We will also include another extra virgin olive oil that represents a different flavor palate, providing a range of styles to sample to build your knowledge.
Our Pascarosa website will offer a wealth of information about the oils: stories about the farmers and the frantoiano (olive miller), chemical analyses and proof of European Union organic certification, health information about olive oil and tips about how to recognize quality. We’ll also share recipes that we’ve developed over the years, recipes that are especially appropriate for the varieties of olive oil we’re offering.
We would have loved to participate in a club like this when we lived in the U.S. Knowing that someone we trusted had investigated small farms and olive oil mills in one of the best olive-producing regions in the world, then selected the best and sent them to us on a regular basis would have been heaven. We hope you think so, too.
We’ll keep you posted on our progress as we package, ship and launch the Pascarosa website in the coming months. Your comments along the way will be invaluable, too. Please do stay in touch!